Is your realtor.com® profile complete, up-to-date and being leveraged to its fullest potential? Hopefully your answer is yes, but if its not we have just the post for you.
So what is a realtor.com® profile and where can I get one you ask? Well, have you ever gone shopping at your favorite neighborhood book store, or in the case of today’s e-reader, your favorite online bookstore? What’s the first thing you do when you start browsing through the books? We’re willing to bet you first look at the title and/or its front cover. If the title or cover are interesting enough to grab your attention then we are guessing you turn to the jacket copy (the book’s synopsis). And if the summary of the book keeps your attention then bingo we have a winner and a purchase is made.
We like to think of your realtor.com® profile as the title, cover, and synopsis to your story. The story of how your knowledge, experience, and dedication to your profession has helped turn your real estate business into what it is today. And just like the book’s cover art and summary have the ability to attract the reader’s attention and turn it from a maybe into a yes, your realtor.com® profile has the ability to do the same. If your profile isn’t completely filled out with the latest and most current information regarding you and your business, you may lose a potential client to the next agent’s profile that is using this tool to its full potential.
The realtor.com® profile will automatically import content from your MLS, including past and current listings, homes sold, showings, open houses, posts from your social media networking sites, and your real estate blog content. Your realtor.com® profile also integrates with your personal websites and can even act as your website when connected with your .realtor® domain. And probably one of the coolest features is how it integrates with Facebook through the new Social Connections Facebook app from realtor.com®.
Whether you already have your realtor.com® profile or need to get one set up, our goal with this post is to provide you with a step-by-step tutorial designed to help you maximize your profile in order to receive the highest possible benefits.
Step #1 – Sign in to your realtor.com® profile account
If you don’t already have one, you can Sign Up Here. When you are finished logging in or signing up proceed with Step #2.
- If you already have an account, use the white boxed-in area on top that says “Login & Manage Your Profile”
- If you are signing up for a new account, use the white boxed-in area on the bottom that says “Sign Up for Profile Manager”
Step #2 – My Account
- Start by clicking on My Account in the Left Menu Bar
- Next you will want to add your MLS information
- Complete fields requesting your first and last name. You can even enter a nickname if you like.
- Lastly, as noted by the arrow at the bottom of the image, a check in this box gives you the ability to display any of the names you entered above on your profile in place of the name in your MLS feed. For example, you may want to use the nickname “Best Agent Ever” hmmm……….wonder if that’s taken already?
Step #3 – About Me
Clicking on the About Me section of your profile allows you to input details about yourself including a profile pic, background image, contact information, your specialties, and a bio. There is also a new feature highlighted with an orange button just under your profile picture that allows you to preview your profile as your guests would see it.
Adding a Background Photo: Choose an image that really exemplifies your business or maybe the geographical area you specialize in. Note that the optimal image size is at least 1200 pixels wide and 480 pixels tall and the file can be no larger than 20mb. A really great free online tool for cropping or resizing your images is fotor. If you’re feeling a bit creative and want to design a cool custom image, try Canva.
Add a Photo of You: Select a photo that works well in this area. Stay clear of far away or grainy images, or photos where you have cropped out other parts of the image. These never look professional. Remember, your goal is to get the user to peruse further in order to find out more about you.
Enter YOUR phone number: We suggest using a direct line to you and not your brokerage. If you prefer not to use your personal cell number, you can use a service like Gasshopper that provides you with a phone number you can use that gets forwarded to your personal cell phone. As long as you use the app on your phone to dial your business contacts, they will not see your personal cell number.
Contact Email: Enter the best e-mail address for customers to reach you. Make sure this email is accessible on your phone. Response time is one of the best tools you have.
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Let people know a bit about you: This next section does not display on your home listings, but does make for a more powerful profile.
Professional Title: From the drop down menu, choose the title that fits you best. For example: Agent, Broker, Broker Associate etc.
Specialties: Now, at first you may be thinking, Short Sales, E-Pro, Luxury Home Specialist, etc. Lucky for you that’s already being pulled into your profile via the local MLS connection. The suggested emphasis in this section is the specific residential neighborhoods and type of housing you specialize in.
Zip Codes You Serve: OK, I know what your thinking, that you should enter every zip code possible. But wait, what if you treat this with a refined focus. Maybe only entering those zip codes where you possess a substantial amount of knowledge about the community and therefore can provide a much more personalized service to your home buyers. This is just a suggestion and should match your overall marketing strategy
First Year Of Service: You just need to input the year you first entered the field in this area. Your profile will automatically calculate your years of service, which is a great way to show off your level of experience. If you are new to real estate, you may want leave this blank for a while.
Website: I know a lot of you are either using a company website or your local association profile page as your site. We suggest you use a personal website where you have an opportunity to use lead capture tools. We use Optinmonster for lead capture. There are also some very impressive real estate website options available to you. If you are tech savvy, StudioPress is a great option. We use them for our website here at Real Estate Radio Show. If you are not as technologically inclined and would like a more turnkey situation Agent Evolution is a terrific solution. We use Agent Evolution for our real estate business websites.
Bio: Tell a story here, don’t just brag. This is a fantastic place to show prospects who you are, how you play, and where you call home, thereby building a bond with the demographic you hope to help.
Listing Display Options:
Show My Price Range: The first check box allows you to show a price range that you typically work in. This may work if you have an established sales record but what if you are new to the game? You may want to hold off on checking this box until you sell a few properties within a given price range.
Show Listings Section: If this box is checked, users will be provided a map visually showing the location of your listings with hover options and popup boxes adding additional information.
Show My Sold Listing: This is great if you have an established sales record but a little tough to do if you’re new to real estate sales so at the risk of repeating myself, you may want to hold off on checking this box until you sell a few properties.
Make sure to hit Save when you’re finished.
Step #4 – Getting Recommendations
In this section you will have the opportunity to bring in your past and current recommendations from other sources such as LinkedIn, RealSatisfied, YouTube, and Vimeo.
Send an Email to a List of Past Clients: At the moment there is no way to add a .CSV file, therefore you will need to copy and paste each e-mail into the text box.
Ask Your Social Networks: Your profile gives you the very cool ability of asking members of your social networks for a recommendation. The system will allow you the option of choosing which social networks and/or pages to post your recommendation request to.
Add Some Recommendations That You’ve Already Received: This is a great way to bring in all the recommendations you have floating around out in the web into one place allowing them to shine together.
When you click the Add a Recommendation button, a new screen appears. Here you can enter your recommendations via copy and paste, include how you know the person making the recommendation, upload a photo, and finally, upload a video testimonial.
Video Recommendations are a great way to showcase what your clients think of your dedication to helping them find just the right home. Video, in many cases can beat other forms of testimonials. In fact, Facebook has reported a huge uptake in videos being watched on their site. Try showcasing your video recommendations with Animoto.
Step #5 – Blogs & Social Posting
Your realtor.com® profile gives you the ability to bring together your blog content, social media updates, and check-ins all in one place. All of the available integrations are defaulted to off, so don’t forget to turn on each one that you would like to have displayed on your profile.
Blog Posts: Show your blog posts on your realtor.com® profile. This is powerful as it provides a way to bring potential clients back to your website allowing you additional opportunities to connect with them i.e, lead capture tools to collect names, phone and emails.
Facebook: The options here are really fantastic. Once you connect your realtor.com® profile to your Facebook account you’ll be able to choose which of your Facebook pages you would like to show your posts from. You can also show Facebook check-ins as well as a display a link to whichever Facebook page you choose (personal or business). If you don’t yet have a Facebook page for your real estate business, click here to learn how to setup a Facebook business Page specifically focused on maximizing your geographical and demographic preferences.
Additional Social Links: Enabling the LinkedIn, Twitter, and FourSquare options offers you the ability to show visitors a link to your social pages within your profile giving prospects easy access to all your social outlets. Simply enter your corresponding usernames when prompted.
Congratulations on setting up your realtor.com® profile! You’ve taken a giant step in achieving a powerful online marketing strategy for your real estate business. Check out some of our other articles for additional ways to boost your online marketing efforts and further connect with prospects and clients:
If you are looking for support with setting up you realtor.com® profile here are some recommendations:
We hope you enjoyed this article. We would love to know if you have updated your new realtor.com® profile recently. What do you think of the new profile? Leave your comments or questions below.
~ Greg and Tracy