By now you’ve probably already figured out just how useful and beneficial it is to have a Facebook Page to promote your business instead of relying solely on your personal profile. For example, Facebook Pages afford you the ability of staying engaged with your fans or customers on a more regular basis through posts, promotions and contests as well as being able to market directly to your target audience. But what about your other social media platforms? Are they feeling a little neglected? Well now you can give them a little extra love directly from your Facebook page! By integrating your other social media platforms into your Facebook business page through the use of custom tabs, your Facebook users can now connect with you on a whole new level. Just another awesome benefit of having a Facebook Page to promote your business.
Why Use Customized Social Media Tabs?
Utilizing custom tabs in Facebook can become a valuable part of your social media marketing strategy because they let you create a much more diverse cross platform user experience on your Facebook business page. Making use of Custom tabs allows you to control the content your visitors and followers see when they come to your business page. Adding custom social media tabs to your Facebook business page seamlessly connects your other social media sites directly with your Facebook page enabling users to explore and connect with you without having to visit all of your separate platforms.
In this article we walk you through the steps of creating social media tabs directly on your Facebook business page. While there are certainly other ways to add Social Tabs to your business page, we have chosen the method illustrated below as we found it to be the easiest. It is also the method we used for creating custom tabs for Real Estate Radio Show’s Facebook page.
Let’s Get Started!
Although this method can be used to set up tabs for most of the common social media platforms, we will be focusing on the Twitter Tab as I’m confident that Twitter will be one of the first tabs you will want to integrate on your Facebook business page. An article published recently on realtormag.realtor.org just so happens to concur with my belief.
In case you aren’t familiar with Facebook Custom Tabs, they are located just below your Facebook Business Banner Image as highlighted in red below.
Log into your personal Facebook page. Make sure you stay signed in as yourself and do not elect to change to your business page. Doing this will result in the twitter tab setup page not working!
In another window, visit http://fbapp.us. You will arrive at the page shown below. Choose the Twitter link.
Next, click on the Visit the Twitter Tab page link at the bottom of the page
Once you arrive on the page below, click the link shown in the ABOUT section on the left side of the page.
As long as you are logged into your personal Facebook page and not as your business, you will arrive at the page shown below.
Click on the Install Application button.
If you are logged in as your business you will see a blank page when you click the link.
After clicking the Install Application button, you will arrive at the Add Page Tab page, where you will need to choose the Facebook business page that you want to have your Tab visible on.
From the drop down button, choose the page you wish to install the Twitter Tab on and then click on the Add Page Tab button.
If you have not already entered a description of the services your company offers on the About section of your business page, this is a great opportunity to get this done by simply adding it here under the About tab. Simply add a short excerpt that demonstrates your real estate abilities, specialty, or maybe the area of town you focus on. Make sure to also add your company website in the next field as well. If your business page has this information already, you can just click on the Skip button. Once you’ve entered your information, make sure to hit Save Info to move to the next step.
The next section asks you to upload or import a profile picture. If you have not already added a profile picture to your business page, you can add one here. You can either use a logo image or of course, one of your stunning self-portraits. Click the Next button when finished.
Next, you will want to add your new tab to your Favorites making it easier to find and manage in the future. To do this, click the green Add to favorites button.
This next step is a really cool part not many people are ready for and usually just click right through, so stop and take your time. This is powerful stuff! Dare I say demographic, geographic, social marketing magic? Just look at this section titled Preferred Page Audience, what do you see? Location, Age, Gender, and Interests. This is that perfect opportunity to market to those outside your sphere of influence. OK, wow I just got goose bumps.
Lets fill this out based on the geographic area you are planning to farm/market to.
- You can choose State, City, Zip code, or Address, followed by a little mileage buffer, maybe about 10 miles
- Choose the Age and Gender of Facebook user you would like to focus your efforts on.
- Lastly, select the interests of your prospects. Did I say expand on your sphere of influence? Or into someone else’s?
Click Save when finished.
Don’t give up yet. You’re almost there. Just a little more to go. Now it’s time to put your new tab front and center.
Not seeing your Twitter tab? Don’t panic! It’s there. Odds are, depending on how many tabs you have across your business page, your new new tab may be hiding under the More Tab as shown in the image below. We want this tab to be visible to your viewers so let’s fix this.
Start by clicking the More drop down tab and choose Manage Tabs indicated by the red arrow in the image below
Now, with your mouse, click and drag the Twitter Tab up right under the About tab and release. Then click Save (bottom right of popup box)
You should now see the Twitter Tab right where we want it. Also, note that it is also visible on the left sidebar in blue.
Now let’s make those tweets show up. Go ahead and click on either one of the Twitter Tabs you created. You will arrive at a screen that looks like the one below. Notice that the tweets are not yours. You have to replace the default twitter name with your own which I show you how to do below.
Click on the Administrator Panel link highlighted in the above image. Now I want you to replace the name twitter with your twitter handle but don’t use the @ before it.
If you don’t know your twitter handle, open up a new browser window and visit your twitter page. Just to the right of your picture and below your name you will see your twitter handle.
Copy your twitter handle but without the @ and paste into the Twitter account name field we left open on Facebook as illustrated below. Then click Save Settings.
The result should be; you guessed it, your tweets showing up in your very own Facebook Twitter tab!
Test it out and start sharing your tweets with your Facebook friends. Congratulations. You did it! You just completed installing your first custom social media tab on your Facebook page.
By the way, here are some of the benefits of the Tabs I have installed on our Facebook Page:
Twitter Tab for Facebook
- Clean, simple layout
- No user authentication required – enter any Twitter username to fetch the feed
- Easy access to replies, retweets and favorites
- Seamless parsing of links, hashtags and Twitter usernames within text
- Twitter content loads quickly
YouTube Tab for Facebook:
- HTML5 YouTube player
- Featured video
- 720p HD playback by default
- Support for YouTube hashtag search, playlists and channel + usernames
- Facebook comment + like functionality for each video
- Simple layout with thumbnail navigation
- No user authentication necessary
- Speedy video load times
- Subscribe to channel button
- ‘Share this video’ functionality coming soon
Pinterest Tab for Facebook:
- Nine attractive view modes, including all pins, user pins, boards, search, and more
- Prominent ‘Follow’ link leading to Pinterest account
- Simple repin + like buttons
- Native app – not just an IFrame like many other Pinterest apps on Facebook
- Custom API allows for seamless fetching, storage and cache of Pinterest content
Instagram Tab for Facebook:
- Full-size photo view and navigation
- Facebook Like and comment ability on each photo
- Link to the user account on each photo
- Three unique photo view modes
- Fast load times and simple layout
- ‘Load More’ functionality
- Access to Instagram’s popular photo feed
- ‘Share this photo’ ability
- Instagram hashtag search functionality
- No authentication needed
We will be creating more how-to articles for installing other custom tabs soon so don’t forget to check back with us. We hope you enjoyed this article and feel free to leave your comments or questions below.
~Greg & Tracy